Joe Pine, Part 2: The Transformation Economy
In this, the second of a three-part interview, author Joseph Pine discusses what's next for the experience economy, namely how the concept of transformation is becoming the fifth and final offering in his chain of economic value.
Joe discusses why the experience economy is still relevant and gives some examples of how B2B companies are also using experiences to increase sales and improve marketing.
Joe discusses why the experience economy is still relevant and gives some examples of how B2B companies are also using experiences to increase sales and improve marketing.
