Joe Pine, Part 2: The Transformation Economy

Joseph Pine on the state of the experience economy and what will drive experiences in the future. Is your organization ready for the transformation economy?(Joseph Pine, Experience Economy, Brian Woodward, Transformation, B2b)

In this, the second of a three-part interview, author Joseph Pine discusses what's next for the experience economy, namely how the concept of transformation is becoming the fifth and final offering in his chain of economic value. 

Joe discusses why the experience economy is still relevant and gives some examples of how B2B companies are also using experiences to increase sales and improve marketing.

 

Legal information

 

Joe Pine, Part 2: The Transformation Economy

March 30, 2010 03:42 PM

In this, the second of a three-part interview, author Joseph Pine discusses what's next for the experience economy, namely how the concept of transformation is becoming the fifth and final offering in his chain of economic value. 

Joe discusses why the experience economy is still relevant and gives some examples of how B2B companies are also using experiences to increase sales and improve marketing.

 

Legal information

Kamil  June 7, 08:44 AM
I lack the more global point of view - why the economy means only US?

Tom van Brunschot  July 19, 11:09 AM
Watch Ian Xel Lungold in The Mayan Calendar Comes North and understand the similarities between spiritual evolution and economical evolution. It's all about the evolution of consciousness. What is happening right now is huge... most economics are still looking inside their economic evolution box... while their is something much bigger happening here. We're talking about Creation here. Anybody noticed Pine & Gilmore's reference to God in their final chapter?

Tom van Brunschot  July 19, 11:12 AM
"Beings exchange admiration, rather than money or thoughts or communication, between one and another. We admire intuition. That's why we pay for it. The more you admire something, the more it is worth to you and the more you will pay for it. That is really the basis of all exchange: how much it is admired." Ian Xel Lungold, The Mayan Calendar Comes North

"It is all leading to our full ability to consciously co-create our experiences. That's a BIG idea." Ian Xel Lungold, The Mayan Calender Comes North

MENS AGITAT MOLEM

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