Advertising? Journalism? Entertainment? Here comes Content Marketing.
"Early to bed, early to rise, work like hell...and produce content."
That's a new twist on an old idea and a mantra for Content Marketing expert Joe Pulizzi, who we caught up with at Content Marketing World 2013 in Cleveland. Pulizzi launched his book "Epic Content Marketing" at the conference, where brands as diverse as Coca-Cola, Cisco and even Jyske Bank were on hand to talk about how "Content Marketing" is redefining marketing and communications at all levels.
But what, exactly, is Content Marketing? See what Pulizzi had to say.
That's a new twist on an old idea and a mantra for Content Marketing expert Joe Pulizzi, who we caught up with at Content Marketing World 2013 in Cleveland. Pulizzi launched his book "Epic Content Marketing" at the conference, where brands as diverse as Coca-Cola, Cisco and even Jyske Bank were on hand to talk about how "Content Marketing" is redefining marketing and communications at all levels.
But what, exactly, is Content Marketing? See what Pulizzi had to say.
