Banks of the future 1: Clients will demand strong data protection

October 09, 2013

What will banks look like in the future? We asked this question to one of the most renowned branding experts, Martin Lindstrøm. The interview gives five answers:

Answer No. 1:  The banks of the future will be data managers, says Martin Lindstrøm. The clients will demand that.

Bio: Martin Lindstrøm rejects old marketing rules and his clients include, among others, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald’s, Kellogg’s, Yellow Pages and Microsoft.