Banks of the future 2: Tailor-made communication
What will banks look like in the future? We asked this question to one of the most renowned branding experts. The interview gives five answers:
Answer 2: Banks will make mistakes if they set up special departments to handle social media. You cannot fake genuine interest in your clients. The clients will demand communication tailor-made to 'me', says Martin Lindstrøm.
Bio: Martin Lindstrøm rejects old marketing rules and his clients include, among others, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonalds, Kelloggs, Yellow Pages and Microsoft.