Banks of the future 3: Much more than money

October 09, 2013

What will banks look like in the future? We asked this question to one of the most renowned branding experts. The interview gives five answers:

Answer 3:  Banks will greatly profit if they stop the extensive closing of their local branches. In the assessment of branding expert Martin Lindstrøm - the most successful banks understand the importance of turning them into smart key locations for their clients' everyday routines.

Bio: Martin Lindstrøm rejects old marketing rules and his clients include, among others, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald’s, Kellogg’s, Yellow Pages and Microsoft.