Banks of the future 3: Much more than money
What will banks look like in the future? We asked this question to one of the most renowned branding experts. The interview gives five answers:
Answer 3: Banks will greatly profit if they stop the extensive closing of their local branches. In the assessment of branding expert Martin Lindstrøm - the most successful banks understand the importance of turning them into smart key locations for their clients' everyday routines.
Bio: Martin Lindstrøm rejects old marketing rules and his clients include, among others, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonalds, Kelloggs, Yellow Pages and Microsoft.