Banks of the future 4: Must give me goosebumps
What will banks look like in the future? We asked this question to one of the most renowned branding experts. The interview gives five answers:
Answer 4: Banks will in future think of their clients as humans, not as numbers in a spreadsheet. Money generate emotions. The bank of the future will give its clients goosebumps, says Martin Lindstrøm.
Bio: Martin Lindstrøm rejects old marketing rules and his clients include, among others, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonalds, Kelloggs, Yellow Pages and Microsoft.
