Banks of the future 4: Must give me goosebumps

October 09, 2013

What will banks look like in the future? We asked this question to one of the most renowned branding experts. The interview gives five answers:

Answer 4: Banks will in future think of their clients as humans, not as numbers in a spreadsheet. Money generate emotions. The bank of the future will give its clients goosebumps, says Martin Lindstrøm.

Bio: Martin Lindstrøm rejects old marketing rules and his clients include, among others, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald’s, Kellogg’s, Yellow Pages and Microsoft.