Banks of the future 5: No wasted time, super focus and TV
What will banks look like in the future? We asked this question to one of the most renowned branding experts. The interview gives five answers:
Answer 5: They're already here - the trail-blazing banks. Martin Lindstrøm talks about female banks, children's TV on credit card debt and waiting time that is not annoying.
Bio: Martin Lindstrøm rejects old marketing rules and his clients include, among others, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonalds, Kelloggs, Yellow Pages and Microsoft.