Factor: Emergence of the world's largest middle class
A quarter of a billion people live in China. This corresponds to one fifth of the world’s population.
The Chinese and their massive purchasing power is a global factor determining everything from the air time of premier league matches to the prices of avocados in Danish supermarkets..
What happens when the Chinese acquire a lifestyle close to ours, and why is it that the Chinese can affect prices in the global market?
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