Going Lean and Green in Geneva

March 04, 2010
 Luxury automakers are going green.  Names like Ferrari, Porsche, Aston Martin and Rolls Royce among others are all presenting greener - or at least smaller - cars in hopes of appealing to consumers demand for more ecologically friendly and cheaper automobiles. Is this the future of horsepower or just good old fashioned image building?  Only time will tell.