Jyske Bank in Switzerland
Jyske Bank Schweiz is located in Zurich and has been in existence for 40 years. Even though the small bank from Jutland, Denmark, is up against competition from 300 other banks in the city, it is doing well.
Since the autumn, Jyske Bank has been running advertising campaigns to win new international clients - but in particular also new local clients.
And it worked.
Meet the Jyske Bank employees and learn how they go about running a Danish Bank in a foreign country.
Produced by: Helene Gottschalk, Cameraman/editor: Kim Næser Jensen